I own your entire
search presence.
I'm Matt. One expert accountable for organic, paid, local, and AI search for multi-market service companies. I audit your current online posture, build a comprehensive strategy to drive visibility and lead growth, implement the work, and then measure and report impact to show you directly how the work is supporting your business objectives.
Matt Edens
Founder & Operator · Boise, ID
Singular accountability,
cohesive strategy
Search only pays off when the pieces work together. A site that ranks but can't convert wastes the visibility. Ads sent to a weak page waste the spend. AI visibility without an organic and local foundation has nothing to stand on. I run every channel as one system, so each layer strengthens the next.
Organic, Local & AI Search
Visibility where your buyers actually search: Google, the map pack, and AI answers, in every market and service line you operate.
- Targets queries that signal intent to hire, not traffic for its own sake.
- Builds the organic and map pack foundation that AI answers draw on too.
- Runs organic, local, and AI search as one system, not three separate projects.
Websites That Convert
The conversion foundation every channel lands on. Visibility that doesn't turn into calls and booked jobs is a cost, not an asset.
- Builds search into the foundation instead of bolting it on after launch.
- Structures every page to turn visitors into calls, forms, and booked jobs.
- Gives organic, local, and paid traffic one landing point, so every improvement pays off across channels.
Paid Search, Run Right
Search ads put you in front of buyers immediately and show what each dollar returns. They run alongside organic work, not in place of it.
- Captures demand now, while organic position is still being built.
- Tests services, markets, and messaging fast, and shows organic where to invest.
- Ties every dollar to leads and revenue, with no blended metrics to hide behind.
What changes when one person owns the outcome
You can call one person about your search marketing campaigns instead of playing vendor ping-pong
You can trace revenue to the work instead of decoding data dumps of arbitrary KPIs and narrative fluff
You can say goodbye to separate vendors owning a piece of your marketing strategy, but no one owning the outcome
You can focus on your business while someone you trust focuses on your marketing
I operate as an extension of your business. Not a vendor.
Vendors sell services à la carte. I take ownership of a business outcome and execute against it, building a cohesive system instead of disconnected line items. You don't have to operate all services at once, and rarely is a client positioned for that out of the gate, but a comprehensive online marketing system that maximizes your marketing return is the goal, with each layer built toward and supporting the next.
“I consider myself an extension of your team. Your success is my success, and is important to me.”
— Matt Edens
Measured in revenue
The scoreboard is revenue and return on spend. Is the marketing creating more leads, driving more sales, and increasing your brand presence? That matters for your business. That's what I focus on.
I've done every job in this field
Specialist, manager, director, executive. Web development, SEO, and paid search. I know how the pieces affect each other from the implementation level to the strategic level. I'm not a salesman who wins when you buy more services. I'm a marketing operator who wins when my strategies and work help your business grow.
You work with me
No account managers, no hand-offs. I want to know your business, know what success truly is for you and your team, and then take radical accountability for the work implemented to achieve that success. Being tightly and directly engaged with your team helps me do that. If something goes wrong, I'll explain why, and you'll know how I intend to turn a set-back into a success. When we succeed, I'll celebrate that with you.
Transparent by default
You always know what I did and what it produced. Each company has different reporting needs. I'm 100% transparent with my work and outcomes, and I'll give your team as much (or as little) information as they need to feel confident that what you're paying for is being used to maximize your return on investment.
One owner. Start here.
No pitch, no pressure. I want to know about your business before we even discuss fit. Then, if it makes sense to work together, the engagement starts with a full audit of your search presence and a detailed strategy of what I'll do to help you grow your business.